Kenema and Co is an idea that was born of a passing comment by a friend who saw me wearing a beautiful dress made by an innovative Sierra Leonean seamstress using beautiful African fabric. The comment was, ‘babe you should find out about importing some more of those dresses’, in that moment (24th June 2009 – my birthday!!) an idea was born.
I have always loved fashion but have never been particularly fashionable, I like what I like and know that good shapes and material are key to beautiful clothing, as such I decided that merely importing someone else’s idea would not be enough for my imagination (which is huge and constant!). I decided that I would aim to combine contemporary design with African “Ankara” fabric creating stylish clothing and home ware, think cool and understated at one end and bold and vibrant at the other.
Working hand in hand with AlizĂ© Demange, a wonderful up and coming London based designer with fresh ideas that do not alienate REAL women. She has a knack for creating shapes that flatter combining fashion with style. Whilst she creates great shapes for women she has also designed a range of age appropriate clothing, steering away from the trend of children’s clothes that look like smaller versions of adults apparel.
Being of Sierra Leonean parentage I was (am) very passionate about supporting Sierra Leone and other African countries by enabling business people to provide products, goods and services in exchange for FAIR pay. Making it possible for African business owners to sustain themselves without relying on handouts. I have a particular interest in supporting female business owners like myself to progress within their chosen field and experience independence.
Kenema & Co works in conjunction with The Fifty Fifty Group (www.fiftyfiftysl.com ) based in Sierra Leone. The Fifty Fifty Group Sierra Leone is a non-partisan campaign for more women in politics and public life through training and advocacy. Our links with this group entails supporting young women in accessing education and services that will enable them to develop the confidence and acumen to make informed political decisions. More details of our charitable work will follow.
The ethos that underpins Kenema & Co is quality for the consumer and equality for the manufacturer.
Tamu
Founder Kenema & Co
Email: info@kenemaco.com
Wednesday, 7 April 2010
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